The Unfair Advantage: Sell with NLP!

unfair advantage

Are you looking to enhance your sales techniques and achieve unparalleled success? “The Unfair Advantage: Sell with NLP!” by Duane Lakin Ph.D. is a groundbreaking book that delves into the world of Neuro-Linguistic Programming (NLP) and its application in sales. With this powerful tool at your disposal, you can elevate your salesmanship to new heights and gain a distinct edge over your competitors. In this article, we’ll explore the key takeaways from the book, highlighting its significant impact on the sales landscape. Whether you’re a seasoned sales professional or a newcomer to the industry, the insights from this book can transform your approach and drive outstanding results.

What is NLP, and How Does It Relate to Sales?

Neuro-Linguistic Programming (NLP) is a psychological approach that examines the connection between neurological processes, language, and behavioral patterns. In the context of sales, NLP focuses on understanding and influencing customers’ thought processes and decision-making mechanisms. By leveraging NLP techniques, sales professionals can effectively build rapport, elicit positive emotions, and communicate more persuasively with potential clients, thereby enhancing their chances of closing deals successfully.

Unleashing the Power of Rapport Building

Building rapport is the foundation of successful sales relationships. This section explores the NLP techniques that can help salespersons establish an authentic connection with customers. From mirroring body language to matching tonality, these strategies can create an atmosphere of trust and comfort, enabling smoother communication and increased receptivity to the sales pitch.

Mastering the Art of Effective Communication

In sales, the way you convey information can make all the difference. This part of the book emphasizes the significance of using language patterns and linguistic techniques to enhance communication effectiveness. From the use of presuppositions to persuasive storytelling, incorporating NLP principles in your sales pitch can captivate your audience and drive a stronger emotional response.

Understanding and Influencing Customer’s Buying Criteria

NLP provides valuable insights into understanding customers’ buying criteria and motivations. By recognizing the various filters that influence their decision-making process, sales professionals can tailor their sales pitch to align with clients’ needs and desires. This section unveils the secrets of decoding customer behavior and leveraging that knowledge to position your product or service as the ideal solution.

Overcoming Objections with NLP Techniques

Addressing customer objections is a common challenge in sales. NLP equips salespersons with effective strategies to handle objections gracefully and turn them into opportunities. By using reframing and redefining techniques, objections can be reframed positively, allowing sales professionals to navigate potential roadblocks and maintain a positive sales trajectory.

Closing Deals with NLP Strategies

The ultimate goal of any sales process is to close the deal successfully. This part of the book focuses on the art of using NLP to influence the decision-making process of potential clients positively. From using embedded commands to anchoring positive emotions, sales professionals can optimize their closing techniques and achieve higher conversion rates.

Leveraging NLP in Sales Team Training

This section explores how NLP can be effectively incorporated into sales team training. By providing sales representatives with the necessary NLP tools and techniques, organizations can elevate their team’s performance and foster a culture of continuous improvement.

The Ethics of NLP in Sales

While NLP can be a powerful sales tool, it is essential to consider ethical implications. This part of the book delves into ethical considerations when applying NLP techniques in sales, emphasizing the importance of using these methods responsibly and with integrity.

Real-Life Success Stories of NLP Implementation in Sales

Nothing speaks louder than real-life success stories. This section features inspiring accounts of sales professionals who have achieved remarkable results by applying NLP principles. These anecdotes serve as motivation and guidance for readers seeking to harness the potential of NLP in their own sales endeavors.

The Limitations of NLP in Sales

Like any methodology, NLP also has its limitations. This section provides a balanced perspective on the potential challenges and drawbacks of using NLP in sales. Acknowledging these limitations can help sales professionals set realistic expectations and adapt their strategies accordingly.

Integrating NLP with Other Sales Techniques

NLP can be incredibly effective when combined with other proven sales techniques. This part of the book explores how NLP can synergize with traditional sales approaches, creating a comprehensive and dynamic sales toolkit.

The Future of NLP in Sales

As the business landscape evolves, so too does the role of NLP in sales. This section offers insights into the future prospects of NLP in sales and how it may continue to shape the industry in the coming years.

FAQs – The Unfair Advantage: Sell with NLP! Duane Lakin 

What Makes “The Unfair Advantage: Sell with NLP!” Unique Among Sales Books?

“The Unfair Advantage: Sell with NLP!” stands out among sales books due to its emphasis on Neuro-Linguistic Programming (NLP) techniques, providing readers with actionable strategies to transform their sales approach. The book goes beyond traditional sales methodologies, offering a holistic and innovative perspective on achieving sales success.

Can NLP Really Improve Sales Results?

Yes, NLP can significantly improve sales results by enhancing salespersons’ communication, rapport-building, and persuasion skills. By understanding and influencing customers’ thought processes, sales professionals can tailor their approach to resonate with clients on a deeper level, resulting in higher conversion rates and more successful deals.

Is “The Unfair Advantage: Sell with NLP!” Suitable for Salespersons at All Levels of Experience?

Absolutely! Whether you’re a seasoned sales veteran or a newcomer to the field, “The Unfair Advantage: Sell with NLP!” caters to all levels of experience. The book presents NLP concepts in an accessible and applicable manner, making it valuable for both beginners and experienced sales professionals.

Are the NLP Techniques in the Book Ethical and Responsible?

Yes, the book emphasizes ethical application of NLP techniques in sales. It highlights the importance of using NLP responsibly and with integrity, ensuring that customers’ best interests are always at the forefront.

Can NLP Help Overcome Common Sales Obstacles?

Certainly! NLP equips salespersons with techniques to address objections effectively and navigate common sales obstacles. By reframing objections positively and leveraging persuasive language patterns, sales professionals can overcome challenges and maintain a positive sales trajectory.

How Does “The Unfair Advantage: Sell with NLP!” Contribute to Sales Team Training?

“The Unfair Advantage: Sell with NLP!” offers valuable insights for incorporating NLP into sales team training. By equipping sales representatives with NLP tools and techniques, organizations can elevate their team’s performance and drive consistent sales growth.


“The Unfair Advantage: Sell with NLP!” by Duane Lakin Ph.D. is a must-read for anyone seeking to excel in sales. By harnessing the power of Neuro-Linguistic Programming (NLP), this book provides readers with a distinct edge in the competitive sales landscape. From building rapport to closing deals, the insights shared in this book can transform your sales approach and lead to unparalleled success. Embrace the unfair advantage of NLP and unlock your full sales potential.