Disrupt! Think Epic. Be Epic.


In the fast-paced world of business and innovation, staying ahead of the curve is paramount. Bill Jensen’s book, “Disrupt! Think Epic. Be Epic.,” offers valuable insights and strategies for achieving just that. In this article, we’ll dissect the key takeaways from this remarkable book, providing you with a comprehensive summary and answering your burning questions.

The Power of Disruption

Bill Jensen introduces the concept of disruption and its pivotal role in today’s business landscape. Learn how embracing disruption can lead to epic transformations.

Disruption is not merely a buzzword; it’s a strategic imperative in our rapidly changing world. Bill Jensen’s book, “Disrupt! Think Epic. Be Epic.,” delves deep into this notion, highlighting how disruption can propel businesses to new heights.

Navigating Uncertainty

In a world of constant change, uncertainty is inevitable. Discover how “Disrupt! Think Epic. Be Epic.” equips you with the tools to navigate ambiguity and thrive amidst it.

Innovation as a Mindset

Innovation is not limited to products or services; it’s a mindset. Explore how this book encourages you to foster an innovative culture within your organization.

The Role of Leadership

Effective leadership is a cornerstone of any successful disruption. Learn how to lead with purpose and drive epic change.

Case Studies and Real-Life Examples

Bill Jensen supports his insights with compelling case studies and real-life examples. Dive into these stories to gain a deeper understanding of disruption’s potential.

Embracing Failure

Failure is often a stepping stone to success. Discover how “Disrupt! Think Epic. Be Epic.” encourages you to embrace failure as a valuable learning experience.

Building Resilience

Resilience is key when navigating the turbulent waters of disruption. Explore the strategies outlined in the book for building resilience in your organization.


How can disruption benefit my business?

Embracing disruption can lead to innovative breakthroughs, increased competitiveness, and sustainable growth for your business.

Is this book suitable for startups?

Absolutely! “Disrupt! Think Epic. Be Epic.” provides valuable insights for both established companies and startups looking to make their mark.

Can I implement these strategies in a non-profit organization?

Yes, the principles of disruption and innovation are applicable to various sectors, including non-profits.

What sets this book apart from others on the same topic?

Bill Jensen’s book stands out due to its practicality, real-world examples, and actionable strategies that can be applied immediately.

How can I foster an innovative culture in my team?

The book offers practical advice on creating an environment that encourages creativity and innovation among team members.

Are there any tools or resources recommended in the book?

Yes, the book includes a list of recommended resources and tools to support your journey towards epic disruption.


“Disrupt! Think Epic. Be Epic.” by Bill Jensen is a must-read for anyone seeking to thrive in today’s rapidly evolving business landscape. It provides not only a roadmap for embracing disruption but also the inspiration to think and be epic in your endeavors. So, dive into the world of disruption and unlock your epic potential!